When designing a web site, you want eye-catching graphics, user-friendly navigation, easy to read textual content and a web page that loads quickly. Web designers are faced with many challenges and often times need to make compromises to ensure the best overall design.

Some of the prominent factors good designers take into consideration are discussed below.

Page Layout and Content

It is important to ensure that the most important topics are presented at the top of the page above the fold line so that the important information is presented when the page is first displayed in the visitor’s browser. Research has shown that visitors typically decide in the first five to seven seconds whether the site offers the information they are looking for.

Short sentences and short paragraphs with no more than four to five lines per paragraph are preferred over longer more technical dialog since the reader is able to scan the page for what they are looking for quickly. Recent changes in style are also favoring graphics and images over long, technical textual content.

Load Time
Load time is the time it takes for your web site to display in your visitor’s browser depending upon the connection speed. Downloading smaller image files and consolidating images into one image file which is read and processed by the client-side program to position and display individual images on the computer screen are two techniques used to reduce load time.

Cross Browser Compatibility

Cross Browser Compatibility means ensuring that the colors and web page layout display the same on different browsers. Different vendors process HTML directives differently or don’t process some commands at all. A good HTML manual reference can be of assistance but testing on different browsers is the best way to determine compatibility.

Color compatibility is the other issue. There are 216-browser safe colors and 256-web safe colors. If the designer wants to ensure color compatibility, they should use one of the 216 browser-safe colors. If the designer needs to use a color scheme outside of the browser-safe color palette, then using an embedded Flash color management profile can help ensure color compatibility. Adobe has an add-on that is now installed on most newer computer systems.

User-Friendly Navigation
User-friendly navigation is another design consideration. If it is not intuitive, the visitor will soon become frustrated and leave the site. If the navigation has been coded in JavaScript, it will not be visible to visitors who have JavaScript disabled in their browser, so it is best to use HTML to ensure the navigation is accessible to all visitors.


If you’re contemplating designing your own site and have a technical background, you may wish to purchase some good technical documents to assist you. If you’re not technical, you may wish to consider buying a pre-built template and incorporating your personalized content or hiring a professional web designer. Tampa Custom Design Studio offers affordable custom web design and search engine optimization services, if you decide to go the professional web designer route.